Trying to find smart ideas of reusing trash and reducing waste we established a “Turning trash into treasure” initiative within the company. For the first project we turned our very own old music cassette tapes into illuminated cubes of different sizes. The tapes itself sit on a plywood frame which is fitted with low energy, very efficient and long-lasting LED strips.

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Ronny was born in former East Germany and describes himself as a world citizen and creative superhero. He is the founder of DSGN Kartell as well as a director for the Green Building Institute Australia. Grown up where “sustainability” was a necessity to survive, he developed a broad skill set and a very creative mind. Home & product designer, sustainability advocate, businessman, photographer – Ronny is wearing many hats (literally).

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