We were commissioned to develop and design a name and logo for the Energy Efficiency Design Education program of the Green Building Institute in Australia. The idea was to keep the name broad and to stay away from overused terms like eco, green or sustainable. Furthermore we wanted the logo to be simple, but in motion, to be in line with the upcoming transformation of spaces as outcomes of the education program. The result is the Urban Transformers which stands for holistic, honest and contemporary change, using the power of design to create more efficient and environmentally friendly buildings and spaces.